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Premium Bath Fittings in India Free Essays

Marketing Assignment (Term 3): Group 2: Bath Fittings Akhil P, Ameya K, Bhaskar D, Pratyush G, Shashank P Branding Building Brand Equity ? Brand Elements o Superior build quality (elegant designs, corrosion resistance, longer functional life, and superior finishing) of imported bath fittings as compared to domestic bath fittings. Assured after-sales service for imported bath fittings, via their distributors and partners in India (ex: Italian premium brand Novellini markets its products through Cera Sanityware Ltd). Domestic makers of bath fittings are mostly unorganized in after-sales services. We will write a custom essay sample on Premium Bath Fittings in India or any similar topic only for you Order Now Water conservation (Imported bath fittings use 20% lesser water than domestic bath fittings). Imported bath fittings have the option of being customized to customer’s requirements. Endorsement from best-in-business real estate builders, architects, high-end hotels luxury services and interior designers Associated with competitions and social causes (ex: Participants of the prestigious Solar Decathlons, usually held in Washington, preferably use bath fittings by Duravit in their constructions) Managing Brand Equity ? Brand Reinforcement Concept Bathrooms: Imported bath fittings are prominently displayed in stores as a complete-bath-solution (i. e. a complete bathroom is setup inside the store using imported bath fittings). This style of display enhances the product attractiveness to customers and the customers are inclined to buy the whole solution rather than just the individual product Advanced technology in bath fittings (ex: Sensor technology to control water temperature; Battery-operated towel warmers) Creating limited edition of products to maintain exclusivity (ex: Sterlingham frequently makes a limited set of hand-crafted bath fittings) o o ? o o o Leveraging secondary associations Branding Strategy ? o ? ? Aimed at medium to high income customers Portrayed as a style statement Corporate name is printed on each product Integrated Market Communication Market ? ? ? ? Bath fittings that are imported are focusing in the urban segments. Focused in the niche market. Establish tie-ups with architects, builders interior designers. Establish relationship with the major hospitals for selling their products. Money ? ? ? ? Focuses more on the B2B. Share of business of 70% in B2B and 30% to B2C. Few competitors in the niche market of Bath fittings. Major focus in the product substitutability to have stylish and prestigious products. Message The Imported Bath fittings advertise as the product that is dedicated to designing and delivering beautiful products that last a lifetime. They offer a variety of sinks, bathroom faucets and bathroom showering. Bathroom fixtures combine style and perfectly matching the decorating style. Imported bath fittings are dedicated to designing and delivering beautiful products that last a lifetime. Media The Import bath fittings do marketing through the following mediums ? Television Networks. ? Radio stations. Fashion Magazine. ? Bill boards in the Airports. ? Trade Shows in Metropolitan Cities. Pricing Customer Value and Sensitivity to Price The imported bath fittings are primarily aimed at medium to high-income customers who have loads of disposable cash. In this unconventional form of art, customer has perceived a value that satisfies his/her need as an ego satisfier and/ or as an investment. He nce higher the price, the better an ego satisfier is the product and so is the willingness to pay. Buyer Characteristics and Pricing Method Buyers are looking for quality, after-sales support and uniqueness. To tap into these customers, foreign makers of bath fittings make limited editions of specific products. They also maintain a superior build quality while giving leeway for customizing the products as per customer requirements. Price-Quality Relationship The traditional price-quality relationship holds good here, where higher price signifies better quality. Price Discounts and Allowances Discounts are usually given by the dealer or partner with which the foreign brand has a tie-up with. These local dealers/partners usually give volume discounting. Sustaining Value Customer Evolution ? ? ? ? ? ? Growth in real-estate sector; Growth in hospitality industry Customers have become knowledgeable about both domestic and imported markets Defining the requirements differently o More focus on quality and after-sales service rather than just low-cost products ? Company o Foreign brands sometimes setup a local subsidiary to cater to the demand ? Context o Imported brands understood the need for after-sales service needed by the customers. Hence, they focused on this need through their dealer and partner networks Shifting locus of purchasing authority Changing ability to pay o Increased disposable income of domestic customers Competition o Domestic vs. Imported brands Collaborators o Sustaining Value Creation ? ? Proprietary Process o Use of new and/or patented technology in bath fittings New Product Introduction o o Imported brands market through local dealers and partner networks. Domestic brands market through local dealers, partners and company stores Bath Solutions based on: Size (small to large bathroom) or Theme (Family/Guest/Child-friendly/Elder-friendly bathrooms) Go to Market The Go-to Market strategy of bath fittings in India focuses on 3 main components: It encompasses the following 3 dimensions: ? Portfolio of offers ? New sales model ? Customer Base/Customer partnerships The bath fitting industry players in India maintain a dedicated innovation function to align the product offers with the demand. Companies, such as Afrikano, Moen etc. , provide a unique and affordable package to suit the budget needs of the customers. In order to crack the new geographical markets, these companies engage in ‘Partner management’ to extend the geographical coverage and complement the offer portfolio. The offer portfolio may include – 1. 2. 3. 4. 5. 6. 7. 8. Taps Bathroom Furniture Spa Shower and steam room Diverter and jets Kitchen Faucets Kitchen furniture After sales service The target portfolio is basically built around another 3 axes and is thus supported by an intelligible structure, which can be depicted as shown: The Go-to market strategy for the high end bath fittings is faced with 2 main challenges: ? The market is restricted ONLY to urban areas. Customers in the rural areas do not possess such purchasing power and the pioneering cost in rural areas is very high. The demand for replacing bathroom fittings is low and the bathroom size is relatively small when compared with bathroom sizes of other developed/developing nations. Hence, continuous business from the same customer is not ensured. The main players in the market provide complete bathroom solutions with water conservation technology. Another strategy employed by such organization is to forge alliances with builders in the real-estate sector so that installations can be done during the construction phase itself. They also target architects working on high end projects for luxury market, hotels etc. The bath fitting market in India is highly competitive with many organized and unorganized players in the market. Foreign players either have distribution partnerships with Indian major players or have ventured in establishing wholly owned subsidiaries through Mergers Acquisitions and Green- Field Ventures. Moreover, companies are opening dedicated showrooms with concept bathrooms to showcase better product demonstrations. The market channel that is being used buy this industry can be summarized as follows: Companies employ direct selling and retailing strategies to penetrate the market. How to cite Premium Bath Fittings in India, Essay examples Premium Bath Fittings in India Free Essays Marketing Assignment (Term 3): Group 2: Bath Fittings Akhil P, Ameya K, Bhaskar D, Pratyush G, Shashank P Branding Building Brand Equity ? Brand Elements o Superior build quality (elegant designs, corrosion resistance, longer functional life, and superior finishing) of imported bath fittings as compared to domestic bath fittings. Assured after-sales service for imported bath fittings, via their distributors and partners in India (ex: Italian premium brand Novellini markets its products through Cera Sanityware Ltd). Domestic makers of bath fittings are mostly unorganized in after-sales services. We will write a custom essay sample on Premium Bath Fittings in India or any similar topic only for you Order Now Water conservation (Imported bath fittings use 20% lesser water than domestic bath fittings). Imported bath fittings have the option of being customized to customer’s requirements. Endorsement from best-in-business real estate builders, architects, high-end hotels luxury services and interior designers Associated with competitions and social causes (ex: Participants of the prestigious Solar Decathlons, usually held in Washington, preferably use bath fittings by Duravit in their constructions) Managing Brand Equity ? Brand Reinforcement Concept Bathrooms: Imported bath fittings are prominently displayed in stores as a complete-bath-solution (i. e. a complete bathroom is setup inside the store using imported bath fittings). This style of display enhances the product attractiveness to customers and the customers are inclined to buy the whole solution rather than just the individual product Advanced technology in bath fittings (ex: Sensor technology to control water temperature; Battery-operated towel warmers) Creating limited edition of products to maintain exclusivity (ex: Sterlingham frequently makes a limited set of hand-crafted bath fittings) o o ? o o o Leveraging secondary associations Branding Strategy ? o ? ? Aimed at medium to high income customers Portrayed as a style statement Corporate name is printed on each product Integrated Market Communication Market ? ? ? ? Bath fittings that are imported are focusing in the urban segments. Focused in the niche market. Establish tie-ups with architects, builders interior designers. Establish relationship with the major hospitals for selling their products. Money ? ? ? ? Focuses more on the B2B. Share of business of 70% in B2B and 30% to B2C. Few competitors in the niche market of Bath fittings. Major focus in the product substitutability to have stylish and prestigious products. Message The Imported Bath fittings advertise as the product that is dedicated to designing and delivering beautiful products that last a lifetime. They offer a variety of sinks, bathroom faucets and bathroom showering. Bathroom fixtures combine style and perfectly matching the decorating style. Imported bath fittings are dedicated to designing and delivering beautiful products that last a lifetime. Media The Import bath fittings do marketing through the following mediums ? Television Networks. ? Radio stations. Fashion Magazine. ? Bill boards in the Airports. ? Trade Shows in Metropolitan Cities. Pricing Customer Value and Sensitivity to Price The imported bath fittings are primarily aimed at medium to high-income customers who have loads of disposable cash. In this unconventional form of art, customer has perceived a value that satisfies his/her need as an ego satisfier and/ or as an investment. He nce higher the price, the better an ego satisfier is the product and so is the willingness to pay. Buyer Characteristics and Pricing Method Buyers are looking for quality, after-sales support and uniqueness. To tap into these customers, foreign makers of bath fittings make limited editions of specific products. They also maintain a superior build quality while giving leeway for customizing the products as per customer requirements. Price-Quality Relationship The traditional price-quality relationship holds good here, where higher price signifies better quality. Price Discounts and Allowances Discounts are usually given by the dealer or partner with which the foreign brand has a tie-up with. These local dealers/partners usually give volume discounting. Sustaining Value Customer Evolution ? ? ? ? ? ? Growth in real-estate sector; Growth in hospitality industry Customers have become knowledgeable about both domestic and imported markets Defining the requirements differently o More focus on quality and after-sales service rather than just low-cost products ? Company o Foreign brands sometimes setup a local subsidiary to cater to the demand ? Context o Imported brands understood the need for after-sales service needed by the customers. Hence, they focused on this need through their dealer and partner networks Shifting locus of purchasing authority Changing ability to pay o Increased disposable income of domestic customers Competition o Domestic vs. Imported brands Collaborators o Sustaining Value Creation ? ? Proprietary Process o Use of new and/or patented technology in bath fittings New Product Introduction o o Imported brands market through local dealers and partner networks. Domestic brands market through local dealers, partners and company stores Bath Solutions based on: Size (small to large bathroom) or Theme (Family/Guest/Child-friendly/Elder-friendly bathrooms) Go to Market The Go-to Market strategy of bath fittings in India focuses on 3 main components: It encompasses the following 3 dimensions: ? Portfolio of offers ? New sales model ? Customer Base/Customer partnerships The bath fitting industry players in India maintain a dedicated innovation function to align the product offers with the demand. Companies, such as Afrikano, Moen etc. , provide a unique and affordable package to suit the budget needs of the customers. In order to crack the new geographical markets, these companies engage in ‘Partner management’ to extend the geographical coverage and complement the offer portfolio. The offer portfolio may include – 1. 2. 3. 4. 5. 6. 7. 8. Taps Bathroom Furniture Spa Shower and steam room Diverter and jets Kitchen Faucets Kitchen furniture After sales service The target portfolio is basically built around another 3 axes and is thus supported by an intelligible structure, which can be depicted as shown: The Go-to market strategy for the high end bath fittings is faced with 2 main challenges: ? The market is restricted ONLY to urban areas. Customers in the rural areas do not possess such purchasing power and the pioneering cost in rural areas is very high. The demand for replacing bathroom fittings is low and the bathroom size is relatively small when compared with bathroom sizes of other developed/developing nations. Hence, continuous business from the same customer is not ensured. The main players in the market provide complete bathroom solutions with water conservation technology. Another strategy employed by such organization is to forge alliances with builders in the real-estate sector so that installations can be done during the construction phase itself. They also target architects working on high end projects for luxury market, hotels etc. The bath fitting market in India is highly competitive with many organized and unorganized players in the market. Foreign players either have distribution partnerships with Indian major players or have ventured in establishing wholly owned subsidiaries through Mergers Acquisitions and Green- Field Ventures. Moreover, companies are opening dedicated showrooms with concept bathrooms to showcase better product demonstrations. The market channel that is being used buy this industry can be summarized as follows: Companies employ direct selling and retailing strategies to penetrate the market. How to cite Premium Bath Fittings in India, Papers

Rationalism vs. Empiricism free essay sample

The thesis I defend in this essay is that knowledge can be of both positions. According to Rationalists (such as Descartes), all knowledge must come from the mind. Rationalism is concerned with absolute truths that are universal (such as logic and mathematics), which is one of the strengths of this position. Its weakness lies in the fact that it is difficult to apply rationalism to particulars (which are everywhere in our daily life! ) because it is of such an abstract nature. According to Empiricists, such as John Locke, all knowledge comes from direct sense experience. Lockes concept of knowledge comes from his belief that the mind is a blank slate or tabula rosa at birth, and our experiences are written upon the slate. Therefore, there are no innate experiences. The strength of the empiricist position is that it is best at explaining particulars, which we encounter on a daily basis. We will write a custom essay sample on Rationalism vs. Empiricism or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The weakness of this position is that one cannot have direct experiences of general concepts, since we only experience particulars. Noticing that rationalism and empiricism have opposing strengths and weaknesses, Kant attempted to bring the best of both positions together. In doing so he came up with a whole new position, which I will soon explain. Kant claimed that there are 3 types of knowledge. The first type of knowledge he called a priori, which means prior to experience. This knowledge corresponds to rationalist thinking, in that it holds knowledge to be independent of experience. A priori knowledge is also necessary and universal, meaning it is true everywhere. Examples of a priori knowledge are concepts such as space, time, and substance. Analytic statements (in which the predicate is included in the definition of the subject) fall under this category as well, since they are always true. However, Kant says they are trivially true because analytic statements tell us what we already know. For example, the statement squares have four sides is analytic because it is true, but the fact that the square has four sides is obvious because it is included in the definition of a square, so it is trivial. Kant called the second type of knowledge a posteriori, which means after experience. A posteriori knowledge corresponds to empiricist philosophy, since this knowledge is contingent upon direct experience, which cannot be certain. A posteriori knowledge is associated with synthetic statements (where the predicate adds something to the subject), which give new information, but is not necessary. An example of an a posteriori statement is the sweater is green. Green is not an innate characteristic of sweaters, so a sweater of a different color is still a sweater. In other words, the characteristic Green is not necessary in order for the sweater to be considered a sweater. Kant thought that if one can come up with a statement that is both necessary and synthetic, it would not be trivial, yet it would still provide new information. So in combining the strengths of a priori knowledge and a posteriori knowledge (while leaving out the weaknesses), Kant came up with synthetic apriori statements. Kant used a mathematical example to elaborate on synthetic apriori statements. The statement 7 + 5 = 12 is a simple mathematical problem that might mislead people into believing that it is an analytical statement, since it deals with math (which is a rational, universal concept). One might assume that s/he knows the answer intuitively because s/he thought of the answer, 12, right away. But the number 12 does not exist within the 7 or the 5 alone. One must apply the concept of addition in order to reach the sum of twelve. Therefore, it is not analytical. It is much easier to see when adding much larger numbers, such as 8557 and 23372067. If this were analytical, I would be able to intuitively know the answer as easily as I came up with the answer 12 in the last problem. However, since the answer is not contained within the numbers being summed, this concept is synthetic and also gives new information. In conclusion, Kant recognized the strengths and weaknesses associated with each type of knowledge, and came up with a new type of knowledge that could rise above the weaknesses. In other words, knowledge doesnt have to choose sides, it can be of both positions.

buy custom Embracing Technology in Education essay

buy custom Embracing Technology in Education essay In the little schoolhouse painted red that lies in the depth of America, children craving to acquire education sit in rows. These children wait eagerly for what the wise teacher writing on the blackboard has to offer them for that particular day. A clear indication that the teacher is indeed wise is illustrated by the shiny apples that she offers the children as an appreciation for their respect and gratitude. American education however, displays a very different setting from the one mentioned above. The classrooms, beige in color are filled with texters and passers who never concentrate and often make the teacher to struggle to pass information to the students. In this kind of a set up, the bright students are often bored while those slow to understand are left behind. There is great anxiety concerning standardized testing and results to low scores. According to National surveys, the education quality in America has been doubted by most parents and it has been proven that their doubts have a good basis since the test results confirm this openly. It is however on the contrary that most parents speak well of their childrens teachers and in the process tend to support their own representatives despite the fact that most Americans are in disapproval of the congressional monkeyshines (Ward, 2010). If persons were asked how they experienced their school days, most of them would definitely display mixed feelings on the issue. One thing would stand out is the relationship that existed between them and their teacher. This thus brings out the reason why parents and more so politicians get worried when a kid tends to be more attached to a computer than a teacher. Since we have had the opportunities to try all the other modes of education, it is worth making a try of online education. Through the influence of Arne Duncan the Education Secretary, experienced government officials have made a vow to make a change in the education sector. It is evident that the reforms offered y most of the federal race placed at the top with regards to funds, bring minor changes to the status quo instead of giving encouragement to innovative education. The development of post-secondary education has taken over 10 years and has cost $500 million as a result of the efforts of Duncan since it has thrived without federal assistance. This achievement however has succeeded 15 years late than planned and a bit expensive than it had been budgeted. There has been notable change of lifestyle since the inception of the internet mid 1990s. Amazon and eBay for instance have brought significant improvement in shopping, Google has made information finding very easy, and Facebook has helped keep our friends closure while iTunes has brought a positive impact in our consumption of music. It is rather unfortunate that even with the significant change in technology; kids remain glued in analogue schools (Ward, 2010). Perhaps the existence of teachers unions is the major reason for upholding the traditional classrooms where teachers supervise the children. Although technology has improved a great deal, children are still learning on blackboards and books. It would be proper if they were to learn the same way they acquire information online. The very first step to initiate change is putting reading materials as well as lecture notes online. This situation can allude to the olden days movies where filmmakers shot stage plays and with this regard kids are still watching such kinds of films while the 3-D versions are readily available. It turns out to be very difficult to understand why an English teacher would struggle as the old Shakespeares day to tech a class while YouTube can offer so much on theater arts and film technology such as Elizabeth Theater and Kennedy Center Arts Edge site. Bill Gates listed that online education in the U.SA is among his first priority in his foundations annual letters and with this regard endowed $33 billion. Bill Gates aimed at initiating reforms in eduucation and pointed out that it is very essential to implement interactive forums where students can be assessed for what they know and what they do not know. There is great need of developing mechanisms where teachers can be able to comfortably gauge the number of students who have grasped the concepts taught as well as devising ways of assisting those who have not. Online education has proven its worth due tot the fact that virtual charter schools are already operating in various states. A good example is the Florida Virtual School which offers online classes to its students particularly those enrolled in state system. Teachers are apparently available for any consultations from the students from 8 a.m to 8p.m through phone or e-mail. It is only when it becomes clear that all the students have understood the concept that the state cuts a funding check. This ensures very remarkable performance for the kids who enroll in this institution. In Clayton Christensen book, "Disrupting Class," it is estimated that by the year 2019 most of the high schools in the United States will consume education over the internet. This will however take a lot of efforts if at all is to be achieved since only seventeen percent of the students in high school took an online course last year for school while twelve percent took it for self study. Most of these students are signing up for virtual schools that are in line with the state system although majority of them can be considered to have acquired the information via homeschooling system. It is thus clear that online education is the best remedy for reshaping the education system. Embracing new technology in the education sector would ensure the delivery of quality education and leave no single student without the complete concept of what is taught. Online system can also be set up to ensure more and better supervision than any other learning system. Initiating change in our education system thus proves to the right answer for the improvement of the education system. Buy custom Embracing Technology in Education essay

John H. Ostrom - A Profile of the Famous Paleontologist

John H. Ostrom - A Profile of the Famous Paleontologist Name: John H. Ostrom Born/Died: 1928-2005 Nationality: American Dinosaurs Discovered or Named: Deinonychus, Sauropelta, Tenontosaurus, Microvenator About John H. Ostrom Nowadays, pretty much all paleontologists agree that birds descended from dinosaurs. However, that wasn’t the case in the 1960s, when John H. Ostrom of Yale University was the first researcher to propose that dinosaurs had more in common with ostriches and swallows than with snakes, turtles and alligators (to be fair, the heavyweight American  paleontologist Othniel C. Marsh, who also taught at Yale, had proposed this idea in the late 19th century, but he didnt have enough evidence at his disposal to carry the weight of scientific opinion). Ostroms theory about the dinosaur-bird evolutionary link was inspired by his 1964 discovery of Deinonychus, a large, bipedal raptor that displayed some uncannily birdlike characteristics. Today, its (pretty much) an established fact that Deinonychus and its fellow raptors were covered with feathers, not a popular image a generation ago, and one that even current dinosaur enthusiasts have difficulty accepting. (In case you were wondering, those Velociraptors in Jurassic Park were really modeled after the  much bigger  Deinonychus, disregarding the fact that they were portrayed with green reptilian skin rather than feathers.) Fortunately for him, Ostrom lived long enough to learn about the trove of indisputably feathered dinosaurs recently discovered in China, which cemented the dinosaur-bird connection. When he discovered Deinonychus, Ostrom opened the dinosaur equivalent of a hornets nest. Paleontologists werent used to dealing with muscular, man-sized, predatory dinosaursas opposed to familiar, multi-ton carnivores like Allosaurus or Tyrannosaurus Rexwhich prompted speculation about whether an ostensibly cold-blooded reptile could engage in such energetic behavior. In fact, Ostroms student Robert Bakker was the first paleontologist to forcefully propose that all theropod dinosaurs were warm-blooded, a theory thats currently on only slightly shakier ground than the dinosaur-bird connection. ​By the way, he wasnt responsible for either discovering or naming this dinosaur, but the type species of Utahraptor (U. ostrommaysorum) was named after John Ostrom and Chris Mays, a pioneer in animatronic dinosaurs.

Use of Derivatives in Risk Management Term Paper

Use of Derivatives in Risk Management - Term Paper Example Following are the major sorts of instruments applied by organizations to manage the financial risks associated with business activity. Futures and Options In this type of instrument, one individual or business signs a contract with another one to purchase the commodity on some future date with an agreed-upon price. However, in futures both of the parties have to go through with the contract while in options both of the parties reserve the right to withdraw the contract upon paying in monetary terms. Agreements: This instrument is localized in nature, and governments do not interfere with its transactions. Nevertheless, the purpose of these agreements is the same as that of futures and options, which is to hedge against fluctuations in the market price of the commodity or an industrial product. It is also important to note that these kinds of agreements are more common in economically distressed nations. But, recently they are intensively deployed in order to ensure a supply of raw material in US, which is necessary because of the prevailing recession in the local market. So, it is safe to assume that businesses are preparing themselves for increasing adversities of the future by contracting with their suppliers on a long term basis, which also enables them to attain economies of scale as a result, driving their financial and operational costs down that allows them to lower their prices in order to increase their market share. Nevertheless, it is fascinating to acknowledge that various businesses are paying close attention towards managing financial risk through using statistical models in order to assess the current level of risk, which can disrupt the expected pattern of their cash flows (Benson & Oliver, 2004). However, they often lack the proper translation of this analysis into practical plans, so in this way they cannot benefit from the concept of derivatives effectively most of the times. On the other hand, manufacturing sector of Europe is using derivatives more extensively than American ones (SpricIc, 2007). The prime reason for this trend is prevailing and growing uncertainty of the European market as compared to that of America. Along with this, managers who deploy derivatives in order to evaluate the degree of risk in financial terms are viewed as trustworthy by stockholders because they consider it as the proper and desirable means of minimizing financial threats (Koonce, Lipe, & McAnally, 2008). However, managers are found to falter by not basing their business decisions on the results of derivative analysis, therefore portraying the image of rational business decision making when in reality it is not the case. At the same time, derivatives are not rated as an effective mean for minimizing the possibility of default (Yi, Lin, & Chen, 2008). Therefore, derivatives can only be utilized as the mean of predicting future financial position of a particular firm. However, it is important to note that firms that base their decisions on derivative analysis often outperform those that do not consider derivatives as an ideal method for predicting financial future (Lin, Pantzalis, & Park, 2009). Another advantage of successful risk management is contentment of stockholders (Berk, Peterlin, & Cok, 2009). Through effective management, risk managers can handle them and are

Consumer Behavior Assignment Example | Topics and Well Written Essays - 2500 words - 1

Consumer Behavior - Assignment Example Many individuals have convictions that the theory not only provides the platform for individual performance but also for the success of the businesses. The theory illuminates that people or human needs can be faceted using five sets. The existence of these needs is in a particular order of which if one is fulfilled, the desire to fulfill the next one crop up. The first need encompasses the basic needs that aid in the functioning of the body. The examples of such need are activities such as eating, drinking et cetera. At times, the sexual needs are usually category. The next need entails the deep inherent desire to be secure and safe. Security in this context refers to having the knowledge that those basic are to be fulfilled in future. The third needs involve the need for love, company or friendship. Humans tend to forget that once they had forgotten that they were hungry in the past, they cared little about love. The immediate subsequent stage consists of the social needs (Kremer & Hammond, 2014). The social needs may involve the need for an individual to belong in the highest status, social recognition, and the need for respect. In the last set of the needs is the self-actualization need. Maslow’s initial work did not entail the used of either triangle or pyramid to represents the human motivational needs. However, the contemporary Maslow’s needs have the illustration of the needs in a pyramid format where the preferential order of the needs begins at the pyramid’s based to the top. In the management approach the needs were as follows: the physiological needs, safety needs, social needs, esteem needs, and self actualization needs. Managers often use the model to identify the employees’ needs with the aim of aiding them to fulfill the needs. These needs are so essential in the life of individuals that if not met, makes it difficult to move up the pyramid. In the physiological needs, the basic needs hotels can offer are in