The debate of Physician Assisted Suicide - 993 Words

Over the years the medical field has developed many miraculous ideas and procedures. From organ transfers to blood transfusions, tons of lives have been saved. A doctor’s whole purpose is to help those dying to live. Yet, doctors have developed PAS, Physician Assisted Suicide, also known as Physician Assisted Death, and not to be mixed up with Euthanasia. Physician Assisted Suicide is morally wrong, gives doctors too much power, and it opens a door for those less critical patients to receive treatment too. He started at a time when it was hardly talked about and got people thinking about the issue.† (Philip Nitschke, Exit International) The debate of Physician Assisted Suicide has been going on since over 2000 years ago during the†¦show more content†¦If anyone can ask for assisted suicide, then that means that the doctor could make the decision to give anyone who asks for the treatment the lethal dosage of drugs. This could lead to the idea that anyone who wants to commit suicide doesn’t have to make the decision for themselves. If they ask a power-hungry doctor for their opinion, then it could lead to a death, when there could have been an intervention. Assisting in taking a life is unmoral. There are so many people just so broken and hurting that they think suicide is the answer. It’s not easy to overcome either. It’s like an anchor that pulls you into the darkness, and just keeps pulling you deeper and deeper. No matter how much you fight, pull, scream, and cry, you can’t get free. It’s a feeling of total emptiness and worthlessness. Even once you’re over it, the thought still pops up, and it’s a continuous fight. But, with love and hope, suicide can be overcome, for, in the bible it says that, through Christ we are over-comers, and his love is above all else. Finally, there has been questioning of whether or not critically ill patients should be allowed to be physician assisted in committing suicide. They are miserable, and seemingly becoming a shell of the person they used to be. Wanting to end life because you’re not the person you used to be is understandable in most eyes. Then, there is the idea that people have the right to dieShow MoreRelatedThe Debate Of Physician Assisted Suicide1321 Words   |  6 PagesThe Debate Surrounding the Topic of Physician Assisted Suicide Who gets to make the choice whether someone lives or dies? If a person has the right to live, they certainly should be able to make the choice to end their own life. The law protects each and everyone’s right to live, but when a person tries to kill themselves more than likely they will end up in a Psychiatric unit. Today we hear more and more about the debate of Physician assisted suicide and where this topic stands morally and ethicallyRead MoreThe Debate Over Physician Assisted Suicide951 Words   |  4 PagesIn today’s society, suicide, and more controversially, physician assisted suicide, is a hotly debated topic amongst both every day citizens and members of the medical community. The controversial nature of the subject opens up the conversation to scrutinizing the ethics involved. Who can draw the line between morality and immorality on such a delicate subject, between lessening the suffering of a loved one and murder? Is there a moral dissimilarity between let ting someone die under your care andRead MoreThe Debate Surrounding Physician-Assisted Suicide Essay1673 Words   |  7 PagesPhysician-assisted suicide is the practice in which a doctor prescribes a terminally ill patient with a lethal medication as a form of active, voluntary euthanasia. These patients, rather than suffer slowly and painfully, often request this procedure as a means of experiencing a more â€Å"dignified† death. The debate surrounding this issue is a heated one, especially among the general public whose attitudes are deeply influenced by the level of patient pain and discomfort (Frileux et al. 334). At theRead MoreThe Controversial Debate On Legalization Of Physician Assisted Suicide1290 Words   |  6 Pagesall, it is your life and no one else’s, right? This is the question at the very center of the controversial debate on the legalization of physician assisted suicide in the United States. Anti-physician assisted suicide groups often argue that no individual truly wants to end their life. However, that statement does not ring true to those who would actually utilize physician assisted suicide- terminally ill patients. Imagine being diagnosed with a terminal disease, followed by months and sometimesRead MorePhysician Assisted Suicide : The Canadian Euthanasia Debate1689 Words   |  7 Pages Physician Assisted Suicide: The Canadian Euthanasia Debate Imagine laying in bed; your eyes are open and you cannot move. Your brain is working but cannot tell your body how to function. We as a society have a right and a moral obligation to legalize physician-assisted suicide. The legalizing euthanasia grants terminally ill patients; the right to die without withdrawing from life support. Also giving the right for patients to die on their own terms. Euthanasia is a publically supposed issue thatRead MoreThe Debate Over Euthanasia And Physician Assisted Suicide Essay1441 Words   |  6 PagesLegalization of Euthanasia in the United States The debate over Euthanasia and Physician Assisted Suicide is becoming progressively complicated as doctors develop a better understanding of its purpose and usefulness. Euthanasia, a Greek term meaning â€Å"good death† and it can portray as a killing of a patient who chooses to take this course of action by applying, administrating, and enduring a procedure to terminate their life (Euthanasia Debate). Prescribed when a patient is in intense pain or sufferingRead MorePhysician Assisted Suicide1226 Words   |  5 Pagesï » ¿ Physician Assisted Suicide There are instances when people who are terminally ill or severely injured who want to terminate their own lives. Sometimes, due to the state of their injuries or conditions, those people are unable to end their own pain. It is in many of these cases that the patients request assistance in their suicides. This kind of request is like to happen in facilities where the patient receives long term or permanent care. Physician assisted suicide is a hotly contested issueRead MorePHI 103 Final1311 Words   |  6 Pagesï » ¿ Should Physician-Assisted Suicide Be Legal? Eileen K. Cordova PHI 103 Instuctor James Hardy July 11, 2013 SHOULD PHYSICIAN ASSISTED SUICIDE BE LEGAL Physician-assisted suicide has been a controversial topic for over a decade now. In today’s society, physician-assisted suicide brings so many ehtical questions as such, who is the true owner of our lives? Should releiving pain and suffering always be the highest priority, or does it occure for a reason?Read MoreSince The Fifteen Century, Society Has Viewed Suicide Or1178 Words   |  5 PagesSince the fifteen century, society has viewed suicide or intentional death as immoral. It was not until the twentieth century that these â€Å"immoral† attitudes were challenged. As of 2016, the Netherlands, Belgium, Luxembourg, and Colombia have unambiguously legalized direct assisted dying. Other areas, having to undergo a process of either a judicial or legislative decision, include Canada, Japan, and Germany. Currently in the United States, following the same process of a judicial or legislative processesRead More Physician-Assisted Suicide is Morally and Ethically Acceptab le1160 Words   |  5 Pages   Ã‚  Ã‚   The long time debate over medically assisted suicide, the presence of a doctor at a patient’s suicide, resurfaced again with the conviction of doctor Jack Kevorkian.   Kevorkian was convicted of second degree murder when he euthanized, or administered the injection himself, Thomas Youk on September 17, 1998.   Dr. Kevorkian, an advocate and practitioner of medically assisted suicides, has many opponents on the issue. Opponents say that it is unethical and even with the consent of the patient

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Premium Bath Fittings in India Free Essays

Marketing Assignment (Term 3): Group 2: Bath Fittings Akhil P, Ameya K, Bhaskar D, Pratyush G, Shashank P Branding Building Brand Equity ? Brand Elements o Superior build quality (elegant designs, corrosion resistance, longer functional life, and superior finishing) of imported bath fittings as compared to domestic bath fittings. Assured after-sales service for imported bath fittings, via their distributors and partners in India (ex: Italian premium brand Novellini markets its products through Cera Sanityware Ltd). Domestic makers of bath fittings are mostly unorganized in after-sales services. We will write a custom essay sample on Premium Bath Fittings in India or any similar topic only for you Order Now Water conservation (Imported bath fittings use 20% lesser water than domestic bath fittings). Imported bath fittings have the option of being customized to customer’s requirements. Endorsement from best-in-business real estate builders, architects, high-end hotels luxury services and interior designers Associated with competitions and social causes (ex: Participants of the prestigious Solar Decathlons, usually held in Washington, preferably use bath fittings by Duravit in their constructions) Managing Brand Equity ? Brand Reinforcement Concept Bathrooms: Imported bath fittings are prominently displayed in stores as a complete-bath-solution (i. e. a complete bathroom is setup inside the store using imported bath fittings). This style of display enhances the product attractiveness to customers and the customers are inclined to buy the whole solution rather than just the individual product Advanced technology in bath fittings (ex: Sensor technology to control water temperature; Battery-operated towel warmers) Creating limited edition of products to maintain exclusivity (ex: Sterlingham frequently makes a limited set of hand-crafted bath fittings) o o ? o o o Leveraging secondary associations Branding Strategy ? o ? ? Aimed at medium to high income customers Portrayed as a style statement Corporate name is printed on each product Integrated Market Communication Market ? ? ? ? Bath fittings that are imported are focusing in the urban segments. Focused in the niche market. Establish tie-ups with architects, builders interior designers. Establish relationship with the major hospitals for selling their products. Money ? ? ? ? Focuses more on the B2B. Share of business of 70% in B2B and 30% to B2C. Few competitors in the niche market of Bath fittings. Major focus in the product substitutability to have stylish and prestigious products. Message The Imported Bath fittings advertise as the product that is dedicated to designing and delivering beautiful products that last a lifetime. They offer a variety of sinks, bathroom faucets and bathroom showering. Bathroom fixtures combine style and perfectly matching the decorating style. Imported bath fittings are dedicated to designing and delivering beautiful products that last a lifetime. Media The Import bath fittings do marketing through the following mediums ? Television Networks. ? Radio stations. Fashion Magazine. ? Bill boards in the Airports. ? Trade Shows in Metropolitan Cities. Pricing Customer Value and Sensitivity to Price The imported bath fittings are primarily aimed at medium to high-income customers who have loads of disposable cash. In this unconventional form of art, customer has perceived a value that satisfies his/her need as an ego satisfier and/ or as an investment. He nce higher the price, the better an ego satisfier is the product and so is the willingness to pay. Buyer Characteristics and Pricing Method Buyers are looking for quality, after-sales support and uniqueness. To tap into these customers, foreign makers of bath fittings make limited editions of specific products. They also maintain a superior build quality while giving leeway for customizing the products as per customer requirements. Price-Quality Relationship The traditional price-quality relationship holds good here, where higher price signifies better quality. Price Discounts and Allowances Discounts are usually given by the dealer or partner with which the foreign brand has a tie-up with. These local dealers/partners usually give volume discounting. Sustaining Value Customer Evolution ? ? ? ? ? ? Growth in real-estate sector; Growth in hospitality industry Customers have become knowledgeable about both domestic and imported markets Defining the requirements differently o More focus on quality and after-sales service rather than just low-cost products ? Company o Foreign brands sometimes setup a local subsidiary to cater to the demand ? Context o Imported brands understood the need for after-sales service needed by the customers. Hence, they focused on this need through their dealer and partner networks Shifting locus of purchasing authority Changing ability to pay o Increased disposable income of domestic customers Competition o Domestic vs. Imported brands Collaborators o Sustaining Value Creation ? ? Proprietary Process o Use of new and/or patented technology in bath fittings New Product Introduction o o Imported brands market through local dealers and partner networks. Domestic brands market through local dealers, partners and company stores Bath Solutions based on: Size (small to large bathroom) or Theme (Family/Guest/Child-friendly/Elder-friendly bathrooms) Go to Market The Go-to Market strategy of bath fittings in India focuses on 3 main components: It encompasses the following 3 dimensions: ? Portfolio of offers ? New sales model ? Customer Base/Customer partnerships The bath fitting industry players in India maintain a dedicated innovation function to align the product offers with the demand. Companies, such as Afrikano, Moen etc. , provide a unique and affordable package to suit the budget needs of the customers. In order to crack the new geographical markets, these companies engage in ‘Partner management’ to extend the geographical coverage and complement the offer portfolio. The offer portfolio may include – 1. 2. 3. 4. 5. 6. 7. 8. Taps Bathroom Furniture Spa Shower and steam room Diverter and jets Kitchen Faucets Kitchen furniture After sales service The target portfolio is basically built around another 3 axes and is thus supported by an intelligible structure, which can be depicted as shown: The Go-to market strategy for the high end bath fittings is faced with 2 main challenges: ? The market is restricted ONLY to urban areas. Customers in the rural areas do not possess such purchasing power and the pioneering cost in rural areas is very high. The demand for replacing bathroom fittings is low and the bathroom size is relatively small when compared with bathroom sizes of other developed/developing nations. Hence, continuous business from the same customer is not ensured. The main players in the market provide complete bathroom solutions with water conservation technology. Another strategy employed by such organization is to forge alliances with builders in the real-estate sector so that installations can be done during the construction phase itself. They also target architects working on high end projects for luxury market, hotels etc. The bath fitting market in India is highly competitive with many organized and unorganized players in the market. Foreign players either have distribution partnerships with Indian major players or have ventured in establishing wholly owned subsidiaries through Mergers Acquisitions and Green- Field Ventures. Moreover, companies are opening dedicated showrooms with concept bathrooms to showcase better product demonstrations. The market channel that is being used buy this industry can be summarized as follows: Companies employ direct selling and retailing strategies to penetrate the market. How to cite Premium Bath Fittings in India, Essay examples Premium Bath Fittings in India Free Essays Marketing Assignment (Term 3): Group 2: Bath Fittings Akhil P, Ameya K, Bhaskar D, Pratyush G, Shashank P Branding Building Brand Equity ? Brand Elements o Superior build quality (elegant designs, corrosion resistance, longer functional life, and superior finishing) of imported bath fittings as compared to domestic bath fittings. Assured after-sales service for imported bath fittings, via their distributors and partners in India (ex: Italian premium brand Novellini markets its products through Cera Sanityware Ltd). Domestic makers of bath fittings are mostly unorganized in after-sales services. We will write a custom essay sample on Premium Bath Fittings in India or any similar topic only for you Order Now Water conservation (Imported bath fittings use 20% lesser water than domestic bath fittings). Imported bath fittings have the option of being customized to customer’s requirements. Endorsement from best-in-business real estate builders, architects, high-end hotels luxury services and interior designers Associated with competitions and social causes (ex: Participants of the prestigious Solar Decathlons, usually held in Washington, preferably use bath fittings by Duravit in their constructions) Managing Brand Equity ? Brand Reinforcement Concept Bathrooms: Imported bath fittings are prominently displayed in stores as a complete-bath-solution (i. e. a complete bathroom is setup inside the store using imported bath fittings). This style of display enhances the product attractiveness to customers and the customers are inclined to buy the whole solution rather than just the individual product Advanced technology in bath fittings (ex: Sensor technology to control water temperature; Battery-operated towel warmers) Creating limited edition of products to maintain exclusivity (ex: Sterlingham frequently makes a limited set of hand-crafted bath fittings) o o ? o o o Leveraging secondary associations Branding Strategy ? o ? ? Aimed at medium to high income customers Portrayed as a style statement Corporate name is printed on each product Integrated Market Communication Market ? ? ? ? Bath fittings that are imported are focusing in the urban segments. Focused in the niche market. Establish tie-ups with architects, builders interior designers. Establish relationship with the major hospitals for selling their products. Money ? ? ? ? Focuses more on the B2B. Share of business of 70% in B2B and 30% to B2C. Few competitors in the niche market of Bath fittings. Major focus in the product substitutability to have stylish and prestigious products. Message The Imported Bath fittings advertise as the product that is dedicated to designing and delivering beautiful products that last a lifetime. They offer a variety of sinks, bathroom faucets and bathroom showering. Bathroom fixtures combine style and perfectly matching the decorating style. Imported bath fittings are dedicated to designing and delivering beautiful products that last a lifetime. Media The Import bath fittings do marketing through the following mediums ? Television Networks. ? Radio stations. Fashion Magazine. ? Bill boards in the Airports. ? Trade Shows in Metropolitan Cities. Pricing Customer Value and Sensitivity to Price The imported bath fittings are primarily aimed at medium to high-income customers who have loads of disposable cash. In this unconventional form of art, customer has perceived a value that satisfies his/her need as an ego satisfier and/ or as an investment. He nce higher the price, the better an ego satisfier is the product and so is the willingness to pay. Buyer Characteristics and Pricing Method Buyers are looking for quality, after-sales support and uniqueness. To tap into these customers, foreign makers of bath fittings make limited editions of specific products. They also maintain a superior build quality while giving leeway for customizing the products as per customer requirements. Price-Quality Relationship The traditional price-quality relationship holds good here, where higher price signifies better quality. Price Discounts and Allowances Discounts are usually given by the dealer or partner with which the foreign brand has a tie-up with. These local dealers/partners usually give volume discounting. Sustaining Value Customer Evolution ? ? ? ? ? ? Growth in real-estate sector; Growth in hospitality industry Customers have become knowledgeable about both domestic and imported markets Defining the requirements differently o More focus on quality and after-sales service rather than just low-cost products ? Company o Foreign brands sometimes setup a local subsidiary to cater to the demand ? Context o Imported brands understood the need for after-sales service needed by the customers. Hence, they focused on this need through their dealer and partner networks Shifting locus of purchasing authority Changing ability to pay o Increased disposable income of domestic customers Competition o Domestic vs. Imported brands Collaborators o Sustaining Value Creation ? ? Proprietary Process o Use of new and/or patented technology in bath fittings New Product Introduction o o Imported brands market through local dealers and partner networks. Domestic brands market through local dealers, partners and company stores Bath Solutions based on: Size (small to large bathroom) or Theme (Family/Guest/Child-friendly/Elder-friendly bathrooms) Go to Market The Go-to Market strategy of bath fittings in India focuses on 3 main components: It encompasses the following 3 dimensions: ? Portfolio of offers ? New sales model ? Customer Base/Customer partnerships The bath fitting industry players in India maintain a dedicated innovation function to align the product offers with the demand. Companies, such as Afrikano, Moen etc. , provide a unique and affordable package to suit the budget needs of the customers. In order to crack the new geographical markets, these companies engage in ‘Partner management’ to extend the geographical coverage and complement the offer portfolio. The offer portfolio may include – 1. 2. 3. 4. 5. 6. 7. 8. Taps Bathroom Furniture Spa Shower and steam room Diverter and jets Kitchen Faucets Kitchen furniture After sales service The target portfolio is basically built around another 3 axes and is thus supported by an intelligible structure, which can be depicted as shown: The Go-to market strategy for the high end bath fittings is faced with 2 main challenges: ? The market is restricted ONLY to urban areas. Customers in the rural areas do not possess such purchasing power and the pioneering cost in rural areas is very high. The demand for replacing bathroom fittings is low and the bathroom size is relatively small when compared with bathroom sizes of other developed/developing nations. Hence, continuous business from the same customer is not ensured. The main players in the market provide complete bathroom solutions with water conservation technology. Another strategy employed by such organization is to forge alliances with builders in the real-estate sector so that installations can be done during the construction phase itself. They also target architects working on high end projects for luxury market, hotels etc. The bath fitting market in India is highly competitive with many organized and unorganized players in the market. Foreign players either have distribution partnerships with Indian major players or have ventured in establishing wholly owned subsidiaries through Mergers Acquisitions and Green- Field Ventures. Moreover, companies are opening dedicated showrooms with concept bathrooms to showcase better product demonstrations. The market channel that is being used buy this industry can be summarized as follows: Companies employ direct selling and retailing strategies to penetrate the market. How to cite Premium Bath Fittings in India, Papers